Search Engine Marketing
Search Engine Marketing (SEM)
Do you want your local business to appear when people search for the type of services or products you offer?Our experienced Search Engine Marketing experts can help you get to the top of search results and increase traffic, leads, and conversions for your business.
At Digital Rank Up we specialize in search marketing strategies that enhance brand visibility and help businesses like yours gain maximum exposure to reach more customers.
What is Search Engine Marketing (SEM)
Search Engine Marketing, or SEM for short, involves promoting a website on search engines such as Google, Bing, and Yahoo through paid ads. In a SEM campaign, businesses will bid on specific keywords relevant to their products/services, and in return, the search engine will display the ad at the top of search results.
While both SEM and Search Engine Optimization (SEO) promote visibility on search engines, SEM differs from SEO in that SEO is organic while SEM uses pay-per-click ads to increase traffic to a site.
How Search Engine Marketing works
Let’s say you’ve just opened a restaurant in New Orleans. It is unlikely that your business will rank at the top when people search for “restaurant in New Orleans”. By optimizing a SEM campaign for these keywords, your business will appear among the top sponsored results followed by other New Orleans restaurants with high ranking SEO.
What can SEM do for your business?
When running a SEM campaign, you will bid on how much you’ll pay for clicks. But that doesn’t mean that the highest bidder always gets the most clicks. Based on how relevant your website is in relation to your bidded keywords, search engines will determine which ads to show to your audience, and in what order.As you can see, SEM is extremely important when it comes to quickly establishing a strong online presence. It is definitely one of the most effective methods of internet marketing you can use to build a successful business today.
Our Search Engine
At Digital Rank Up, our mission is to provide all types of businesses the opportunity to voice their brand and generate high quality leads with proven search media marketing strategies. We have helped hundreds of clients achieve their marketing goals and increase productivity.
Target Market Analysis
Before we begin any SEM efforts, we perform in-depth research to determine exactly who you are selling your products or services to. Your target audience determines the kind of approach we will use.
Keyword research is an important tool in PPC strategies. We perform intensive keyword research to find the most relevant keywords for your business. Using and bidding for the right keywords will not only increase traffic to your business, but will also bring in the right kind of customer.
We conduct a thorough competitor analysis to spot under-served opportunities, identify trends, and determine unique ways to differentiate your business from your competitors.
Bid Budget Suggestions
A budget that is too low runs the risk of not getting enough clicks to achieve profitability, while a budget that is too high will waste money on keywords that don’t have enough relevant searches. Based on your goals and resources, we will suggest a bid budget that will get the most out of your SEM campaign.
PPC campaign management
Getting the best results requires efficient PPC campaign management from the initial setup. Our SEM team will design and maintain structured, high-performing PPC campaigns.
Landing Page Optimization
The goal of landing page optimization in a SEM campaign is to have web pages that better engages visitors and drives more leads. Our SEM team will optimize elements on your landing pages to maximize the number of visitors that perform the desired action.
Ad creation & optimization
We will create visually attractive, keyword specific ads that speak to your customers’ search queries and maintain good CTR rates.
Daily Tracking and Analysis
Once we start your SEM campaign, we track the progress using various tools and analyze results on a day-to-day basis.
As we track data, we will periodically send you detailed reports of the performance of your SEM campaign.
Getting your business ranked higher on Google shouldn’t break the bank. Digital Rank Up is a professional marketing agency that helps local businesses increase their rank on search engines.
Hours of Operation
Monday – Friday: 6AM – 6PM
After hours support available 24/7