Search Engine Marketing

Target Market Analysis

Before we begin any SEM efforts, we perform in-depth research to determine exactly who you are selling your products or services to. Your target audience determines the kind of approach we will use.

Keyword Research

Keyword research is an important tool in PPC strategies. We perform intensive keyword research to find the most relevant keywords for your business. Using and bidding for the right keywords will not only increase traffic to your business, but will also bring in the right kind of customer.

Competitor Analysis

We conduct a thorough competitor analysis to spot under-served opportunities, identify trends, and determine unique ways to differentiate your business from your competitors.

Bid Budget Suggestions

A budget that is too low runs the risk of not getting enough clicks to achieve profitability, while a budget that is too high will waste money on keywords that don’t have enough relevant searches. Based on your goals and resources, we will suggest a bid budget that will get the most out of your SEM campaign.

PPC campaign management

Getting the best results requires efficient PPC campaign management from the initial setup. Our SEM team will design and maintain structured, high-performing PPC campaigns.

Landing Page Optimization

The goal of landing page optimization in a SEM campaign is to have web pages that better engages visitors and drives more leads. Our SEM team will optimize elements on your landing pages to maximize the number of visitors that perform the desired action.

Ad creation & optimization

We will create visually attractive, keyword specific ads that speak to your customers’ search queries and maintain good CTR rates.

Daily Tracking and Analysis

Once we start your SEM campaign, we track the progress using various tools and analyze results on a day-to-day basis.

Transparent reporting

As we track data, we will periodically send you detailed reports of the performance of your SEM campaign.

Search Engine Marketing (SEM)

Do you want your local business to appear when people search for the type of services or products you offer?Our experienced Search Engine Marketing experts can help you get to the top of search results and increase traffic, leads, and conversions for your business.

At Digital Rank Up we specialize in search marketing strategies that enhance brand visibility and help businesses like yours gain maximum exposure to reach more customers.

search traffic

How Search Engine Marketing Works

Search Engine Marketing, or SEM for short, involves promoting a website on search engines such as Google, Bing, and Yahoo through paid ads. In a SEM campaign, businesses will bid on specific keywords relevant to their products/services, and in return, the search engine will display the ad at the top of search results.

While both SEM and Search Engine Optimization (SEO) promote visibility on search engines, SEM differs from SEO in that SEO is organic while SEM uses pay-per-click ads to increase traffic to a site.

What can SEM do for your business?

When running a SEM campaign, you will bid on how much you’ll pay for clicks. But that doesn’t mean that the highest bidder always gets the most clicks. Based on how relevant your website is in relation to your bidded keywords, search engines will determine which ads to show to your audience, and in what order.As you can see, SEM is extremely important when it comes to quickly establishing a strong online presence. It is definitely one of the most effective methods of internet marketing you can use to build a successful business today.

  • Instant visibility to potential customers
  • Promote your business to Page #1 on the major search engines (Google, Bing, Yahoo, etc.)
  • Increase in relevant traffic to your site / Visitors to your businesses
  • Highly targeted ads
  • Increased conversion rate
  • Maximum brand exposure
  • Accurate tracking of traffic
  • Full control of your SEM budget within the PPC model

Our Process

At Digital Rank Up, our mission is to provide all types of businesses the opportunity to voice their brand and generate high quality leads with proven search media marketing strategies. We have helped hundreds of clients achieve their marketing goals and increase productivity.

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We’re proud to help build local brands.

They really helped me stand out from the rest. Matt went above and beyond constantly to help me with marketing my business and designing my website. Incredibly pleased with the results.
Emiline R.
Local business owner
Honestly, I don’t know where to start. These guys are amazing people and the do amazing work! Any questions I had they were there to answer in a timely fashion. Their personality is also great. I couldn’t ask for a better company!
Phillip H.
Intense Commercial Cleaners